My friend and co-worker Steven Prevost has recently progressed on his mission to bring really good coffee to the masses. (People like me who’ve given up coffee due to inflated costs and just plain “it’s hard to find something worth the money…”) I was fortunate enough today to be gifted with a sample of his first batch of home-roasted coffee. imported directly from Columbia. Narino Supremo has a clean flavor that I’ve never experienced before in coffee. Although I probably didn’t do it justice by brewing it in a Mr. Coffee drip coffee maker, I’m here to say that it’s by far the freshest, and best tasting coffee I’ve had at home. Imagine no bitterness, a brew with such smoothness and chock full of coffee flavor goodness. Here’s a quick picture just to tantalize all you coffee afficianados…
I haven’t consumed a lot of coffee for a while now for various reasons, the main one being that “good” coffee – and what I mean by that is something other than the weeks-old product available at your local grocery store – is hard to find. You can slap your product in a fancy package and charge a lot of money, or require a $100+ brewing unit that pollutes the earth (admitted by it’s inventor) that uses coffee costing in excess of $25-$20 a pound – somehow that just doesn’t seem right. But enough of my rant – let’s take a look at what’s at the heart of Joe’s Brother Coffee…
The Beans came from high up on a mountain in Columbia…right to the local roaster in Grand Rapids, Michigan. Did the last coffee you bought see so few degrees of separation?
The next step to experiencing a robust yet smooth taste is proper roasting. The Joe’s Brother Coffee team have a lot of knowledge on this subject, and if their initial efforts are any indication, this may be the “Go-To” local supplier for the ultimate fresh coffee experience.
There’s a lot of technicality in the type of roasters out there, and I’ve been told this particular beauty is a convection type of heat, which precludes the more “burnt” taste that direct heat roasters can produce. Not knowing the difference, I can only say that the roaster Joe’s have is top drawer, and the product is equally elevated.
I’m a big fan of Sustainablity, Organic, Local and Ethical (Eat with SOLE), and Joe’s Brother Coffee hits all the notes! Good people putting out a superior, passionately produced product. It’s especially nice when a local purchase provides the quality and subtle flavors that put a huge smile on your face “cause it tastes really good!”
The coolest thing about Joe’s Brother Coffee is that when you support them, you’re also supporting the fight against ALS (Lou Gehrigs’s disease). Every purchase includes a donation to fight this insidious malady that steals away too many people. Please click on the donation link and give what you can….let your heart guide you.
You can visit Joe’s Brother Coffee here http://www.joesbrothercoffee.com